Toyota signs on as naming rights partner for Houston Rockets
Participating in this sponsorship deal:
About Sponsor:
Toyota Motor Corporation TYO: 7203, LSE: TYT, NYSE: TM, commonly known simply as Toyota and abbreviated as TMC, is a multinational automaker headquartered in Toyota, Aichi, Japan. In 2010, Toyota Motor Corporation employed 317,734 people worldwide, and was the world's largest automobile manufacturer by production.
About Property:
The Houston Rockets are an American professional basketball team based in Houston, Texas. The team plays in the Southwest Division of the Western Conference in the National Basketball Association . The team was established in 1967, and played in San Diego, California for four years, before being moved to Houston.
It's not that Toyota's deal with the Houston Rockets is particularly noteworthy, but with seven different naming deals, Toyota sponsors the most sporting facilities in the U.S. In addition to the Toyota Center, the company has smaller venues in York, Pa.; Kennewick and Wenatchee, Wash.; Bridgeview, Ill.; Irwindale, Calif.; and Georgetown, Ky.
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