Toyota, Yahoo! Inc. (YHOO) and Live Nation (LYV) have partnered to create original content that highlights new and emerging musicians from Toyota-sponsored music festivals across North America, as well as live streamed concerts on Yahoo. With this collaboration, Toyota will be the exclusive sponsor of Rising (https://rising.yahoo.com/), a new destination on Yahoo Music that gives fans an early look at artists before they become headliners, in addition to sponsoring live streamed concerts on the Live Nation Channel on Yahoo.