Snapshot
March 14, 2016

Toyota signs on as official sponsor for Fader Fort

Participating in this sponsorship deal:

Toyota logo Data?1415805859

About Sponsor:

Toyota Motor Corporation TYO: 7203, LSE: TYT, NYSE: TM, commonly known simply as Toyota and abbreviated as TMC, is a multinational automaker headquartered in Toyota, Aichi, Japan. In 2010, Toyota Motor Corporation employed 317,734 people worldwide, and was the world's largest automobile manufacturer by production.

About Property:

The FADER Fort is an invite-only installation at Austin’s South by Southwest (SXSW) at 1101 E. 5th Street. Produced by Lacy Maxwell Productions[6] and founded in 2002, the 4-day party features live performances that have included artists Bone Thugs-n-Harmony, Sleigh Bells, N.E.R.D., Jadakis, Lil B, Major Lazer and Kid Cudi and Neon Indian. The FADER, or FADER, is an United States-based music/culture/fashion magazine that covers hip-hop, reggae, independent rock, pop and dance music from around the world.

Activation Locations
Read More
From March 16-19, the FADER FORT Presented by Converse will make its return to Austin, Texas. The complete lineup—including Metro Boomin, Kacey Musgraves, Rae Sremmurd, Davido, Section Boyz, Yo Gotti, Sheer Mag, and many more—is in the video above. The video stars Bootymath, Atlanta's Twitter renaissance man. The lineup is also listed by day and set time below. All times are CST.
Read more at www.thefader.com »
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