Toyota signs on as official sponsor for VH1 Save The Music Foundation
Participating in this sponsorship deal:
About Sponsor:
Toyota Motor Corporation TYO: 7203, LSE: TYT, NYSE: TM, commonly known simply as Toyota and abbreviated as TMC, is a multinational automaker headquartered in Toyota, Aichi, Japan. In 2010, Toyota Motor Corporation employed 317,734 people worldwide, and was the world's largest automobile manufacturer by production.
About Property:
The VH1 Save The Music Foundation is a non-profit committed to ensuring that music instruction is a core component to a complete education.
Toyota announced today a new interactive festival activation and social media campaign to benefit VH1 Save The Music, a national organization committed to ensuring that music instruction is a core component to a complete education. Beginning at Lollapalooza on July 31 in Chicago, Toyota is slated to activate on-site at some of the nation's most prominent festival destinations, engaging with festivalgoers and raising funds for VH1 Save The Music.
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