Snapshot
October 26, 2017

Toys "R" Us signs on as official sponsor for Radio City Christmas Spectacular

Participating in this sponsorship deal:

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About Sponsor:

Toys "R" Us is a toy store chain headquartered in Wayne, New Jersey, United States. The chain also has locations in Europe, Asia, Oceania, Africa, Canada and Australia. The company currently operates 840 stores in the United States and 716 stores in 34 other countries, with some of them under franchises or licenses. The flagship store in New York City's Times Square is the largest toy store in the world, featuring a colorful Ferris wheel. It is the largest toy-centered retailer and the second largest overall toy retailer in the United States. "R" is an abbreviation for the word "are".

About Property:

The Radio City Christmas Spectacular is an annual musical holiday stage show presented at Radio City Music Hall in New York City. The show features over 140 performers, lavish sets and costumes and an original musical score. The 90 minute revue combines singing, dancing and humor with traditional scenes in spectacular stage settings. The star performers are the women's precision dance troupe known as the Rockettes. Since the first version was presented in 1933, the show has become a New York Christmas tradition seen by more than a million visitors a year.

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Champions of Play Celebrate Kids' Creativity in New Holiday Marketing Campaign and "Kick" off Partnership with the Christmas Spectacular Starring the Radio City Rockettes to Ring in the Christmas Season
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