Snapshot
August 19, 2020

TrainingPeaks signs on as for BMC Pro Triathlon Team

Participating in this sponsorship deal:

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About Sponsor:

Founded in 1999 by athletes and coaches, TrainingPeaks develops industry-leading solutions that enable endurance coaches and athletes to achieve their goals. TrainingPeaks’ suite of products include the world’s premier web-based fitness training log TrainingPeaks.com, which is accessed online and through iOS and Android applications; desktop analysis software WKO+; and a family of GPS activity tracking apps for iPhones and Androids including Run Tracker Pro, Cycle Tracker Pro and Walk Tracker Pro. TrainingPeaks customers are in more than 120 countries and include endurance coaches, triathletes, cyclists, runners and swimmers from beginner to elite athletes. More than 90 hardware devices including Garmin, Timex, SRM, Quarq, CycleOps and Polar as well as mobile applications such as Wahoo Fitness, Active Forecast, Digifit®, and Distance Meter are compatible with TrainingPeaks. TrainingPeaks products are developed and owned by Peaksware, LLC. The company also provides co-branded solutions to manufacturers such as Timex; events such as the Bike MS charity ride series; and publishers including Runner’s World, Triathlete and Outside Magazine.

About Property:

At this moment in time the BMC Pro Triathlon Team is one of the leading and most professional triathlon teams in the world, with 7 top Ironman athletes, representing 5 different countries, racing on 5 different continents. Since the launch of the international Team in 2014 the results have been outstanding with the team finishing on the podium in nearly 50% of the races, claiming over 150 victories including an Ironman World Championship title in Hawaii, an ITU LD World Title, 11 continental championship titles (3 x European titles, 3 x Asian Pacific titles, 2 x American Championship title, 2 x Latin American titles and 1 x Middle East Championship title) and victories in a number of the most prestigious races on the calendar. Our entire team philosophy and vision is based on providing the highest standards of support for our athletes with the ultimate goal to optimize their performances. As a team we are driven to be world class in everything we do. The start of our project goes back to 2008 and thanks to our trendsetting and innovative approach we have been able to create a unique professional structure in a team environment which is ground breaking in the triathlon sport. Our continues commitment to offer the best possible support for our athletes has enabled us to develop into one of the World’s leading and most sustainable triathlon projects. It is our belief that in today's triathlon, it takes a team to drive results and to provide the support our athletes need to become better athletes. Triathlon is a unique and very exceptional sport. It’s this exceptional and unique character of the sport, with great emotions, positive values and a very honest identity, that can offer really interesting, stand out marketing, engagement and sponsorship opportunities. Passion, commitment, responsibility and determination are part of our core values to drive high performance day in day out. With 4,05 million active participants on a global level, triathlon is one of the fastest growing sports worldwide. Our athletes also represent a very active, fit and healthy lifestyle and can offer really interesting employee or customer engagement opportunities and be actively involved to promote a healthy and active lifestyle. Our entire vision is based on respect and integrity. Triathlon is one of the most inclusive sports for all abilities, allowing young and old, professional and amateur, men and women from all corners of the globe, all to compete in the same race, on the same day.

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