Transamerica signs on as official sponsor for 120 Sports
Participating in this sponsorship deal:
About Sponsor:
Transamerica Corporation is a holding company for various life insurance companies and investment firms doing business primarily in the United States. It was acquired by the Dutch financial services conglomerate AEGON in 1999.
About Property:
120 Sports is a first-of-its-kind network partnership involving multiple leagues and media properties created for the digital generation and the devices it uses most. In 120 Sports, today's fans will have access to unauthenticated video programming through a new platform built to intuitively integrate video and data in ways they haven't experienced before. At launch, content partners will include 120 Sports equity investor Time Inc. (owner of Sports Illustrated) as well as the NHL, NBA, MLB.com, NASCAR and leading collegiate conferences via Campus Insiders (a joint venture between IMG College and Chicago-based digital sports media company Silver Chalice).