Snapshot
November 06, 2014

Transitions signs on as official sponsor for CMA Music Festival

Participating in this sponsorship deal:

Data Cmafest2019 logo date

About Sponsor:

Transitions Optical was founded in 1990.[1] In 1991, Transitions Optical became the first company to commercialize and manufacture plastic photochromic lenses.[2] Transitions lenses are also called adaptive lenses. They are clear indoors and at night and automatically darken outdoors as light conditions change. They block 100% of UV rays and help to enhance contrast and reduce glare.[3] In addition to original Transitions lenses that are for everyday wear,[4][5] Transitions Optical also makes Transitions XTRActive lenses that change from light tint indoors to very dark outdoors and are only available in North America,[6] and Transitions SOLFX sun lenses that go from dark to darker outdoors depending on the sun and are available worldwide.[7][8] Throughout the 1990s, Transitions Optical established offices in Europe, Asia/Pacific, South America, Australia and Canada. Transitions Optical has more than 1,200 employees worldwide and offices throughout 15 countries.[9]

About Property:

The CMA Music Festival is a four-day music festival centered around country music hosted each June by the Country Music Association in Nashville, Tennessee. Begun in 1972 as Fan Fair, the event now draws over 400 artists and celebrities who hold autograph sessions and perform in one of the many concerts offered throughout the festival.

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PINELLAS PARK, Fla., June 4, 2014 /PRNewswire/ -- In an effort to educate consumers about the importance of healthy, enhanced vision and its connection to enjoying the "sights" in everyday life, Transitions® adaptive lenses™ and industry partner Visionworks will bring an engaging consumer experience to the CMA Music Festival, June 5 - 8 in Nashville, Tenn. GRAMMY® and CMA Award winning music artist and Transitions lenses wearer, Darius Rucker, is set to take the stage at LP Field on Saturday night. The CMA Music Festival is one of several community events this year in which Transitions lenses and Visionworks are partnering with Rucker to raise awareness about proper eyecare and eyewear.
Read more at www.prnewswire.com »
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