Snapshot
March 11, 2015

Transitions signs on as official sponsor for runDisney

Participating in this sponsorship deal:

Data Rundis

About Sponsor:

Transitions Optical was founded in 1990.[1] In 1991, Transitions Optical became the first company to commercialize and manufacture plastic photochromic lenses.[2] Transitions lenses are also called adaptive lenses. They are clear indoors and at night and automatically darken outdoors as light conditions change. They block 100% of UV rays and help to enhance contrast and reduce glare.[3] In addition to original Transitions lenses that are for everyday wear,[4][5] Transitions Optical also makes Transitions XTRActive lenses that change from light tint indoors to very dark outdoors and are only available in North America,[6] and Transitions SOLFX sun lenses that go from dark to darker outdoors depending on the sun and are available worldwide.[7][8] Throughout the 1990s, Transitions Optical established offices in Europe, Asia/Pacific, South America, Australia and Canada. Transitions Optical has more than 1,200 employees worldwide and offices throughout 15 countries.[9]

About Property:

The runDisney series involves road races and family events aimed at encouraging every level of runner to engage. The events are held over weekends at Walt Disney World® Resort in Florida and Disneyland® Resort in California. More than 160,000 participants engage in runDisney events each year, making it one of the most popular running series in the country. The Walt Disney World Marathon Weekend alone is expected to draw more than 100,000 participants and spectators from around the world.

Activation Locations
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PINELLAS PARK, Fla. (April XX, 2014) – Transitions Optical, Inc., signed an agreement with Walt Disney World Resort to be a sponsor of signature events at Epcot, the runDisney series and Festival of the Masters at Downtown Disney.
Read more at www.transitions.com »
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