Tres Generaciones is an award-winning super-premium tequila produced in Tequila, a municipality of the state of Jalisco, Mexico. It was created in 1973 by Don Francisco Javier Sauza to honor the three successive generations of tequila makers of the Sauza family since 1873: Don Cenobio, Don Eladio, and Don Javier Sauza. Tres Generaciones is owned by Sauza Tequila Import Company, headquartered in the Chicago suburb Deerfield, IL, USA.
Golden Boy Promotions, Inc. is a combat sport promotional firm started by former boxer six-division world champion Oscar De La Hoya . De La Hoya owns a majority interest in the firm, and his partners in the venture include fellow boxers Bernard Hopkins, Joseph Ochoa, and Ricky Hatton among others.