TRESemme signs on as official sponsor for Britain & Ireland's Next Top Model
Participating in this sponsorship deal:
About Sponsor:
TRESemmé is a brand of haircare products first manufactured by Godefroy Manufacturing Company in St. Louis, Missouri starting in 1947. The brand name is a word play and reference to Edna L. Emme, then a leader and national spokesperson for the professional hair care industry. The product line was initially marketed only to salons. The TRESemmé brand was purchased by Alberto-Culver in 1968. Advertisement campaigns include 'Professional, Affordable', spending an estimated $17 million on advertising by 2004. TRESemmé's products are used in hair salons across the US, Canada and UK, in particular for hair repair treatment from heating damage caused by hair ironing and blowdrying.
About Property:
Britain & Ireland's Next Top Model is a British reality television show in which a number of women compete for the title of Britain's Next Top Model and a chance to start their career in the modelling industry. It is aired on Sky Living, a British television channel.