TRESemme signs on as official sponsor for New York Fashion Week
Participating in this sponsorship deal:
About Sponsor:
TRESemmé is a brand of haircare products first manufactured by Godefroy Manufacturing Company in St. Louis, Missouri starting in 1947. The brand name is a word play and reference to Edna L. Emme, then a leader and national spokesperson for the professional hair care industry. The product line was initially marketed only to salons. The TRESemmé brand was purchased by Alberto-Culver in 1968. Advertisement campaigns include 'Professional, Affordable', spending an estimated $17 million on advertising by 2004. TRESemmé's products are used in hair salons across the US, Canada and UK, in particular for hair repair treatment from heating damage caused by hair ironing and blowdrying.
About Property:
New York Fashion Week, held in February and September of each year, is a semi-annual series of events (generally lasting 7–9 days) when international fashion collections are shown to buyers, the press and the general public. It is one of four major fashion weeks in the world, collectively known as the "Big 4," along with those in Paris, London and Milan.