Truist signs on as for Atlanta Pride Festival
Participating in this sponsorship deal:
About Sponsor:
Truist Financial Corporation is an American bank holding company headquartered in Charlotte, North Carolina. The company was formed in December 2019 as the result of the merger of BB&T (Branch Banking and Trust Company) and SunTrust Banks. Its bank operates 2,781 branches in 15 states and Washington, D.C., and offers consumer and commercial banking, securities brokerage, asset management, mortgage, and insurance products and services. It is on the list of largest banks in the United States by assets; as of June 2021, it is the 10th largest bank with $509 billion in assets. As of January 2021, Truist Insurance Holdings is the seventh largest insurance broker in the world with $2.27 billion in annual revenue.
About Property:
Atlanta Pride, also colloquially called the Atlanta Gay Pride Festival, is a week-long annual lesbian, gay, bisexual, transgender pride parade held in Atlanta, Georgia . Established in 1971, it is one of the oldest pride parades in the United States. According to the Atlanta Pride Committee as of 2007, attendance was averaging around 200,000. Until 2008, it was held in Piedmont Park in Midtown Atlanta. In 2008 it was held in the Civic Center, but returned to Piedmont Park in 2009.