Snapshot
November 06, 2014

Tsingtao signs on as official sponsor for Asian Football Confederation

Participating in this sponsorship deal:

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About Sponsor:

Tsingtao Brewery Co.,Ltd. is China's second largest brewery. It was founded in 1903 by German settlers and now claims about 15% of domestic market share. The beer is produced in Tsingtao/Qingdao in Shandong province , but the name of the beer uses the old École française d'Extrême-Orient transliteration. The beer's present-day logo displays an image of Zhan Qiao, a famous pier on Qingdao's southern shore.

About Property:

The Asian Football Confederation (AFC) is the governing body of association football in Asia. It has 47 member countries, mostly located on the Asian continent. All the transcontinental countries with territory in both Europe and Asia are members of UEFA (Azerbaijan, Armenia, Georgia, Kazakhstan, Russia and Turkey). Israel is also a UEFA member even though it lies entirely in Asia. On the other hand, Australia, formerly in the OFC, has been in the AFC since 2006, and the Oceanian island of Guam, a territory of the United States, is also a member of AFC.

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“I believe Tsingtao beer’s global brand influence can, through intensive promotional activities, promote the AFC Champions League internationally," said Wang Ruiyong, Tsingtao's vice president and marketing president.
Read more at www.sportspromedia.com »
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