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November 06, 2014

Tsingtao signs on as official sponsor for Cleveland Cavaliers

Participating in this sponsorship deal:

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About Sponsor:

Tsingtao Brewery Co.,Ltd. is China's second largest brewery. It was founded in 1903 by German settlers and now claims about 15% of domestic market share. The beer is produced in Tsingtao/Qingdao in Shandong province , but the name of the beer uses the old École française d'Extrême-Orient transliteration. The beer's present-day logo displays an image of Zhan Qiao, a famous pier on Qingdao's southern shore.

About Property:

The Cleveland Cavaliers, also known as the Cavs, are an American professional basketball team based in Cleveland, Ohio. The team competes in the National Basketball Association (NBA) as a member club of the league's Eastern Conference Central Division. The franchise has won five Central Division championships (1976, 2009, 2010, 2015, and 2016), three Eastern Conference championships (2007, 2015, 2016) and one NBA championship (2016).

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Tsingtao will be the exclusive Chinese beer of Quicken Loans Arena, and has signed the deal in the same week that the Cavaliers confirmed that Kenny Huang Jianhua and a group of Chinese investors will take a 15 per cent stake in the franchise.
Read more at www.sportspromedia.com »
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