Tudor signs on as title sponsor for United SportsCar Championship
Participating in this sponsorship deal:
About Sponsor:
Rolex SA and its subsidiary Montres Tudor SA design, manufacture, distribute and service high-quality wristwatches sold under the Rolex and Tudor brands. Founded by Hans Wildorf and Alfred Davis in London, England in 1905 as Wilsdorf and Davis, Rolex moved its base of operations to Geneva, Switzerland in 1919.
About Property:
The TUDOR United SportsCar Championship will be a sports car racing series based in the United States and Canada and organized by the International Motor Sports Association (IMSA). It is a result of a merger between two existing North American sports car racing series, the American Le Mans Series and Rolex Sports Car Series. The initial name of the series was announced on March 14, 2013,[1] while Rolex SA signed their Tudor brand to a five year title sponsorship deal.[2] The season is scheduled to begin with the Rolex 24 Hours of Daytona.