Tumblr signs on as official sponsor for St Jerome's Laneway Festival
Participating in this sponsorship deal:
About Sponsor:
Tumblr is a website and microblogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog. Users can follow other users, and 'reblog' their posts, or choose to make their tumblelog private. The service emphasizes ease of use. According to comScore, Tumblr scored 13.4 million unique visitors in the U.S. in July 2011 — up 218% from July 2010. Tumblr, Inc., the company operating the website, has its headquarters in Midtown Manhattan, New York City.
About Property:
The St. Jerome's Laneway Festival, commonly referred to as Laneway, began in Caledonian Lane, Melbourne, Australia, in 2005.[1] Beginning as predominantly an indie music event, the festival grew in popularity and expanded to five Australian cities—Melbourne, Sydney, Brisbane, Adelaide and Fremantle—as well as Auckland, New Zealand, Singapore, and Detroit, United States (US).