Snapshot
January 30, 2015

Tumi signs on as official sponsor for Mercedes AMG Petronas

Participating in this sponsorship deal:

Tum Open uri20141112 64162 u8smbk?1415806442

About Sponsor:

Tumi Holdings, Inc., (NYSE: TUMI) a manufacturer of suitcases and bags for travel, is based in South Plainfield, New Jersey. Founded in 1975 by Charlie Clifford after a stint in the Peace Corps in Peru, the company is named after a Peruvian ceremonial knife used for sacrifices.Tumi, Inc. has been a unit of Doughty Hanson & Co. since 2004.

About Property:

Mercedes-Benz is currently involved in Formula One, running the Mercedes AMG Petronas Formula One Team based in Brackley, United Kingdom, using a German licence. Mercedes-Benz had competed in the pre-war European Championship winning three titles, and debuted in Formula One in 1954, running a team for two years. Mercedes-Benz returned as an engine supplier in 1994, and two constructors and four drivers championships have been won with Mercedes-Benz engines. The current team has been competing since 2010 after the purchase of Brawn GP. Mercedes have won two drivers championships and ten races as a constructor in Formula One. After winning their first race at the 1954 French Grand Prix, driver Juan Manuel Fangio won another three grands prix to win the 1954 drivers championship, and repeated this success in 1955 when he won Mercedes' second title. Despite winning two championships Mercedes-Benz withdrew from motor racing as a response to the 1955 Le Mans disaster, and did not return until rejoining as an engine supplier in association with Ilmor. The return of Mercedes-Benz as a constructor has been with limited success, having achieved only one win, in the 2012 season. Mercedes' current drivers are Michael Schumacher and Nico Rosberg, while Mercedes AMG High Performance Powertrains supply McLaren and Force India with engines.

Read More
SOUTH PLAINFIELD, N.J., Jan 30, 2015 (BUSINESS WIRE) --TUMI, the leading global travel lifestyle brand, announced today its new sponsorship of The MERCEDES AMG PETRONAS Formula One Team.
Read more at www.marketwatch.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional