Turkish Airlines signs on as title sponsor for Euroleague Basketball
Participating in this sponsorship deal:
About Sponsor:
Turkish Airlines (Turkish: Türk Hava Yolları) (BİST: THYAO) is the national flag carrier airline of Turkey, headquartered at the Turkish Airlines General Management Building on the grounds of Atatürk Airport in Yeşilköy, Bakırköy, Istanbul. As of February 2015, it operates scheduled services to 280 destinations in Europe, Asia, Africa, and the Americas, making it the fourth-largest carrier in the world by number of destinations.
About Property:
The Turkish Airlines Euroleague, commonly known as the Euroleague, is the highest level tier and most important professional club basketball competition in Europe, with teams from up to 18 different countries, members of FIBA Europe. For sponsorship reasons, for five seasons starting with 2010–11, it is named the Turkish Airlines Euroleague. The competition is controlled by the private company Euroleague Basketball, and features clubs that come from a Europe-wide consortium of leading professional basketball leagues, called ULEB. During the season, the Euroleague is broadcast on television in 191 countries and can be seen by up to 245 million households weekly in China. It is also televised in the United States and Canada on NBA TV and available online through ESPN3. The Euroleague Final Four is broadcast on television in 197 countries.