About Sponsor:

TW Steel is a Dutch watchmaker known for its large oversized watches and chronographs. The company was established in 2005 by father and son team Jordy & Ton Cobelens in Holland. The company was founded in 2005 by Jordy Cobelens along with his father Ton Cobelens and they recently celebrated their 5th anniversary on the 20th of June (2010) at The Bloomingdale Club at Bloemendaal,[1] Holland. The father & son team has a history in watches which began in 1980 when Ton became a Raymond Weil & Maurice Lacroix distributor for the Benelux region, this is when Ton started designing private label watches for airlines such as KLM & Martinair. Ton went onto start a promotions and advertising company who created campaigns for Swatch group in Benelux before selling this company to design and market a small Swiss made watch which was popular in Holland and Europe. In 2005 TW Steel was born with his son Jordy as the CEO.[2]