Twitch signs on as official sponsor for USA Basketball
Participating in this sponsorship deal:
About Sponsor:
Twitch is a live streaming video platform focused on e-sports and video gaming. The website was launched in June 2011 by Justin.tv co-founders Justin Kan and Emmett Shear as a subsidiary of Justin.tv focused on gaming-related content. According to internal analytics, there are over 43 million viewers on Twitch every month, with the average viewer watching an hour and a half a day.
About Property:
USA Basketball is a non-profit organization and the governing body for basketball in the United States. The organization represents the United States in FIBA and the men's and women's national basketball teams in the United States Olympic Committee. Its Chairman of the Board is Jerry Colangelo and its executive director is Jim Tooley.