X (formerly Twitter) signs on as official sponsor for International Basketball Federation (FIBA)
Participating in this sponsorship deal:
About Sponsor:
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets". Twitter was created in March 2006 by Jack Dorsey and launched that July. Twitter rapidly gained worldwide popularity, with 200 million users as of 2011, generating over 200 million tweets and handling over 1.6 billion search queries per day. It is sometimes described as "the SMS of the Internet."
About Property:
The International Basketball Federation, more commonly known as FIBA , from its French name Fédération Internationale de Basketball, is an association of national organizations which governs international competition in basketball. Originally known as the Fédération Internationale de Basketball Amateur , in 1989 it dropped the word Amateur from its official name but retained the initialism, the "BA" now representing the first two letters of basketball.