Snapshot
November 06, 2014

Twitter signs on as official sponsor for National Football League (NFL)

Participating in this sponsorship deal:

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About Sponsor:

Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets". Twitter was created in March 2006 by Jack Dorsey and launched that July. Twitter rapidly gained worldwide popularity, with 200 million users as of 2011, generating over 200 million tweets and handling over 1.6 billion search queries per day. It is sometimes described as "the SMS of the Internet."

About Property:

The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The NFL is one of the four major professional sports leagues in North America, and the highest professional level of American football in the world.

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The National Football League has reached a deal with Twitter Inc. to make football highlights and other content available on the social-media service, the latest big partnership aimed at capitalizing on the intersection of tweeting and TV.
Read more at online.wsj.com »
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