X (formerly Twitter) signs on as licensee for Overwatch League
Participating in this sponsorship deal:
About Sponsor:
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets". Twitter was created in March 2006 by Jack Dorsey and launched that July. Twitter rapidly gained worldwide popularity, with 200 million users as of 2011, generating over 200 million tweets and handling over 1.6 billion search queries per day. It is sometimes described as "the SMS of the Internet."
About Property:
Overwatch League (OWL) is the premier Professional Esports League for Overwatch, organized by Blizzard Entertainment. The league is touted as the first 'truly global professional esports league, featuring franchised teams representing cities from all around the world. The League currently has 12 team owners for the inaugural season, set to start in January 10 2018. The preseason will begin December 6 2017 featuring all 12 teams showcased in exhibition matches.