Tyr Sport, Inc. is an American manufacturer of recreational and competitive swimwear, swim caps and goggles. It was co-founded in 1985 by Olympic medalist and former USA Swimming Co-Captain Steve Furniss. Tyr is based in Huntington Beach, California. Contrary to popular belief, its name is not an acronym. Rather, the company is named after Tyr (pronounced like "tier"), the Norse god of victory. The company makes products for swimming, diving, water polo, and triathlon. Tyr Sport is a subsidiary of Swimwear Anywhere, the second-largest swimwear manufacturer in the United States. Its chief competitors for market share are Speedo, Arena (swimwear), Blueseventy and Nike.
The ITU World Triathlon Series is an innovative series that allows the world’s top athletes to compete head-to-head on an ongoing basis. The format features eight world-class events and an exciting Grand Final. San Diego returns in 2013 and features Sprint, Olympic-Distance, Relay, Aquabike, Military Challenge and Corporate Challenge Age Group races, Elite races, High School Championships, and the 2013 USA Triathlon Club National Championship. The entire series will be broadcast online via triathlonlive.tv