Incorporated on April 2, 1929 and based in Minneapolis, MN, U.S. Bancorp (NYSE: USB) is a financial services holding company with $422 billion in assets, and is the parent company of U.S. Bank National Association, the 5th largest commercial bank in the United States.
The Holiday Bowl is a post-season NCAA-sanctioned Division I-A college football bowl game that has been played annually at Qualcomm Stadium in San Diego, California, since 1978. On October 8, 2013, National University signed on to replace Bridgepoint Education as the bowl's title sponsor. Previous sponsors have included SeaWorld, Thrifty Car Rental, Chrysler Corporation (through its Plymouth brand), Culligan and Pacific Life.