Uber signs on as official sponsor for Detroit Pistons
Participating in this sponsorship deal:
About Sponsor:
Uber is a peer-to-peer ridesharing, food delivery, and transportation network company headquartered in San Francisco, California, with operations in 633 cities worldwide. Its platforms can be accessed via its websites and mobile apps.
About Property:
The Detroit Pistons are a franchise of the National Basketball Association based in Auburn Hills, Michigan. The team's home arena is The Palace of Auburn Hills. It was originally founded in Fort Wayne, Indiana as the Fort Wayne (Zollner) Pistons as a member of the National Basketball League in 1941, where they won two championships. The club joined the NBA in 1948, moved to Detroit in 1957, and has since won three championships, most recently in 2004.
Elements of the partnership include naming Uber as the official and exclusive rideshare partner of the Detroit Pistons and PS&E at The Palace. An Uber pick-up and drop-off zone will be designated near the North Entrance of The Palace, giving fans easy access to a safe and convenient ride to or from the game.
Read more at www.nba.com »
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