Uber signs on as official sponsor for Transformers 4
Participating in this sponsorship deal:
About Sponsor:
Uber is a peer-to-peer ridesharing, food delivery, and transportation network company headquartered in San Francisco, California, with operations in 633 cities worldwide. Its platforms can be accessed via its websites and mobile apps.
About Property:
Transformers 4 is an upcoming American science fiction action film, the fourth installment of the live-action Transformers film series. Like its three predecessors, Transformers 4 is directed by Michael Bay and executive produced by Steven Spielberg. The film is set for release on June 27, 2014 in 3D.
Starting today in Dallas, “Transformers” fans and Uber users will have the opportunity to request a ride form the film’s iconic Optimus Prime, which is customized by Western Star 5700 trucks. The next stops are on June 19 in Phoenix on June 21 in Los Angeles.
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