Under Armour signs on as licensee for DC Comics
Participating in this sponsorship deal:
About Sponsor:
Under Armour, Inc. is an American sports clothing and accessories company. The company is a supplier of sportswear and casual apparel. Under Armour began offering footwear in 2006. Under Armour's global headquarters is located in Baltimore, Maryland.
About Property:
DC Comics, Inc. is one of the largest and most successful companies operating in the market for American comic books and related media. It is the publishing unit of DC Entertainment, a company of Warner Bros. Entertainment, which itself is owned by Time Warner. DC Comics produces material featuring a large number of well-known characters, including Superman, Batman, Wonder Woman, Green Lantern, the Flash, Aquaman, Hawkman, Hawkgirl, Green Arrow, Black Canary, and the Martian Manhunter, along with such superhero teams as the Justice League and the Teen Titans, as well as antagonists such as Lex Luthor, the Joker, Darkseid, Sinestro, the Riddler, Catwoman, Brainiac, and the Penguin.