Under Armour signs on as licensee for Warner Bros. Entertainment
Participating in this sponsorship deal:
About Sponsor:
Under Armour, Inc. is an American sports clothing and accessories company. The company is a supplier of sportswear and casual apparel. Under Armour began offering footwear in 2006. Under Armour's global headquarters is located in Baltimore, Maryland.
About Property:
Warner Bros. Entertainment Inc.—also known as Warner Bros. Pictures since 1923, formerly known as Warner Bros. Studios, commonly referred to as Warner Bros. , or simply WB—is an American producer of film, television, and music entertainment.
Under Armour has brokered a licensing deal with Warner Bros. Consumer Products to produce a line of performance gear inspired by DC Comics’ characters like Superman, Batman and Wonder Woman under the new “Alter Ego” brand of apparel and accessories.
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