Snapshot
October 09, 2015

Under Armour signs on as official sponsor for Wisconsin Badgers

Participating in this sponsorship deal:

Under armour logo Pkyeskbg 400x400

About Sponsor:

Under Armour, Inc. is an American sports clothing and accessories company. The company is a supplier of sportswear and casual apparel. Under Armour began offering footwear in 2006. Under Armour's global headquarters is located in Baltimore, Maryland.

About Property:

The Wisconsin Badgers are the collegiate athletic teams from the University of Wisconsin–Madison. This NCAA Division I athletic program has teams in football, basketball, ice hockey, volleyball, soccer, cross country, tennis, swimming, wrestling, track and field, rowing, golf, and softball. The Badgers have several major on-campus facilities, including Camp Randall Stadium, the UW Field House, and the Kohl Center. They compete in the Big Ten Conference in all sports except men's and women's ice hockey and crew. Ice hockey competes in the Western Collegiate Hockey Association and crew in the Eastern Association of Rowing Colleges .

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UW will receive $3.3 million in product during the first year of the deal to account for the increased product needs associated with the change from adidas to Under Armour. UW will receive $2.45 million in product in the second year of the deal. That total will increase incrementally after that, to $3.05 million in the 10th year.
Read more at www.jsonline.com »
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