Unilever signs on as title sponsor for Talladega Superspeedway
Participating in this sponsorship deal:
About Sponsor:
Unilever[3] is a British–Dutch multinational fast-moving consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the world's third-largest consumer goods company measured by revenues (after Procter & Gamble and Nestlé) and the world's largest maker of ice cream.[4][5] Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom. This arrangement is similar to those of Reed Elsevier and Royal Dutch Shell prior to their unified structures. Both Unilever companies have the same directors and they operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive. As of December 2011, it was the 18th largest company on the FTSE, with a market capitalisation of £27.3 billion.[6]
About Property:
Talladega Superspeedway is a motorsports complex located north of Talladega, Alabama, United States.[1] It is located on the former Anniston Air Force Base just outside the small city of Lincoln. It was constructed by International Speedway Corporation, a business controlled by the France Family, in the 1960s. Talladega is most known for its steep banking and the unique location of the start/finish line - which is closer to turn one than at Daytona. The track currently hosts the NASCAR series such as the Sprint Cup Series, Nationwide Series, and the Camping World Truck Series. Talladega Superspeedway is the longest NASCAR oval with a length of 2.66 miles (4.28 km), and the track also has a seating capacity of 175,000 spectators.[2]