Snapshot
November 06, 2014

Unilever signs on as official sponsor for Touch

Participating in this sponsorship deal:

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About Sponsor:

Unilever[3] is a British–Dutch multinational fast-moving consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the world's third-largest consumer goods company measured by revenues (after Procter & Gamble and Nestlé) and the world's largest maker of ice cream.[4][5] Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom. This arrangement is similar to those of Reed Elsevier and Royal Dutch Shell prior to their unified structures. Both Unilever companies have the same directors and they operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive. As of December 2011, it was the 18th largest company on the FTSE, with a market capitalisation of £27.3 billion.[6]

About Property:

Touch is an American supernatural thriller television series created by Tim Kring. It stars Kiefer Sutherland, and debuted on Fox on January 25, 2012, before beginning to air regularly on March 22, 2012. Thirteen episodes were ordered for the first season, with the two-episode season finale airing on May 31, 2012. On May 9, 2012, Fox renewed the show for a second season. On September 14, 2012, a bonus episode of season one aired. The second season was originally announced to air October 26, 2012 but then got pushed back to January 2013 with Kitchen Nightmares taking its slot.

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In a move loaded with challenges, News Corp.will simultaneously launch a Fox drama starring Mr. Sutherland, called "Touch," in more than 100 countries with a global marketing effort from Unilever. Advertising for the popular deodorant known as Sure in the U.K., Degree in the U.S. and Rexona everywhere else will accompany the effort. Kiefer Sutherland as Martin Bohm on Fox's 'Touch'
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