Snapshot
November 06, 2014

Unilever signs on as official sponsor for Vevo

Participating in this sponsorship deal:

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About Sponsor:

Unilever[3] is a British–Dutch multinational fast-moving consumer goods company. Its products include foods, beverages, cleaning agents and personal care products. It is the world's third-largest consumer goods company measured by revenues (after Procter & Gamble and Nestlé) and the world's largest maker of ice cream.[4][5] Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam, Netherlands and Unilever PLC in London, United Kingdom. This arrangement is similar to those of Reed Elsevier and Royal Dutch Shell prior to their unified structures. Both Unilever companies have the same directors and they operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive. As of December 2011, it was the 18th largest company on the FTSE, with a market capitalisation of £27.3 billion.[6]

About Property:

Vevo is a joint venture music video website operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. The service was launched officially on December 8, 2009. The videos on Vevo are syndicated across the web, with Google and Vevo sharing the advertising revenue.

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Lynx will be the exclusive sponsor of the program, which will include 96 pieces of co-branded content and kicks off next week with footage from the Great Escape festival in Brighton on 9-10 May.
Read more at www.mediaweek.co.uk/news/1129497/Unilever-sponsors-Vevo-summer-festival-programme/.com »
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