United Airlines signs on as naming rights partner for USC Trojans Athletics
Participating in this sponsorship deal:
About Sponsor:
United Air Lines Inc., is a major airline based in the United States and one of the world's largest airlines with 86,852 employees and 356 aircraft. It is a subsidiary of United Continental Holdings, Inc. formerly, UAL Corporation, with corporate headquarters in Chicago. United's largest hub is Chicago's O'Hare International Airport. United also has hubs in Washington Dulles International Airport, Denver International Airport, San Francisco International Airport, Los Angeles International Airport, and Narita International Airport near Tokyo.
About Property:
The USC Trojans are the athletic teams representing the University of Southern California in Los Angeles, California. While the men's teams are nicknamed the Trojans, the women's athletic teams are referred to as either the Trojans or Women of Troy . The program participates in the Pacific-12 Conference and has won 116 team national championships, 94 of which are NCAA National Championships. USC's cross-town rival is UCLA, with whom there is fierce athletic and scholastic competition. However, USC's rivalry with Notre Dame predates the UCLA rivalry by three years. The Notre Dame rivalry stems mainly from the annual football game played between these two universities and is considered the greatest intersectional rivalry in college football.