United Auto Workers signs on as presenting sponsor for Little Caesars Pizza Bowl
Participating in this sponsorship deal:
About Sponsor:
The International Union, United Automobile, Aerospace and Agricultural Implement Workers of America, better known as the United Auto Workers , is a labor union which represents workers in the United States and Puerto Rico, and formerly in Canada. Founded as part of the Congress of Industrial Organizations in the 1930s, the UAW grew rapidly from 1936 to the 1950s. Under the leadership of Walter Reuther it played a major role in the liberal wing of the Democratic party, including the civil rights and anti-Communist movements. The UAW was especially known for gaining high wages and pensions for the auto workers, but it was unable to unionize auto plants built by foreign-based car-makers in the South after 1970s, and went into a steady decline in membership.
About Property:
The Little Caesars Pizza Bowl (known as the Motor City Bowl until 2009) is a post-season college football bowl game certified by the NCAA that has been played annually since 1997. The first five games (1997–2001) were played at the Pontiac Silverdome in Pontiac, Michigan. Starting in 2002, the game was moved to 65,000-seat Ford Field in downtown Detroit, Michigan. Ford Field is home to the NFL's Detroit Lions, and played host to Super Bowl XL.