University of Phoenix signs on as title sponsor for Martha Stewart's Cooking School
Participating in this sponsorship deal:
About Sponsor:
The University of Phoenix is a for-profit institution of higher learning. It is a wholly owned subsidiary of Apollo Group Inc. which is publicly traded , an S&P 500 corporation based in Phoenix, Arizona.
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Debuting this October on PBS, Martha Stewart's Cooking School is inspired by Martha Stewart's best-selling book, Martha Stewart's Cooking School: Lessons and Recipes for the Home Cook. The show is set up much like the book; each episode focuses on a different cooking technique, such as braising, roasting, and butchering. University of Phoenix and J.C. Penney will serve as sponsors of the show in its first season.
<p>Martha Stewart's upcoming PBS cooking series, Martha Stewart's Cooking School, announced a pair of sponsors on Monday.<p>Retail chain J.C. Penney will serve as the show's presenting sponsor through the first two seasons, while University of Phoenix will be the show's title sponsor for season one.<p>The new teaching series, which is produced by Martha Stewart Living Omnimedia, will debut on PBS stations nationwide beginning the weekend of Oct. 6-7.
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