Univision signs on as official sponsor for Albuquerque International Balloon Fiesta
Participating in this sponsorship deal:
About Sponsor:
Univision (Spanish pronunciation: [uni?i?sjon]) is a Spanish-language television network in the United States. It has the largest audience of Spanish-language television viewers according to Nielsen ratings. Randy Falco, (CEO as of June 29, 2011) COO, has been in charge of the company since the departure of Univision Communications president and CEO Joe Uva in April 2010.[1] In recent years the network has reached parity with the U.S.'s five major English-language television networks, and is often a strong fifth, outranking The CW, with some fourth-place weekly placings, and as of 2012, even first place rankings for individual programs over all five English networks due to the network's consistent schedule of new telenovelas all 52 weeks of the year.
About Property:
The Albuquerque International Balloon Fiesta is a yearly event of hot air ballooning, that takes place in Albuquerque, New Mexico, USA during early October. The balloon fiesta is a nine day event, with morning and evening sessions and has around 750 balloons and is attended by over 700,000 guest for the entire 9 days. The event is the largest hot air balloon event in the world. Its also a non-profit organization. [1]