Univision signs on as official sponsor for National Basketball Association (NBA)
Participating in this sponsorship deal:
About Sponsor:
Univision (Spanish pronunciation: [uni?i?sjon]) is a Spanish-language television network in the United States. It has the largest audience of Spanish-language television viewers according to Nielsen ratings. Randy Falco, (CEO as of June 29, 2011) COO, has been in charge of the company since the departure of Univision Communications president and CEO Joe Uva in April 2010.[1] In recent years the network has reached parity with the U.S.'s five major English-language television networks, and is often a strong fifth, outranking The CW, with some fourth-place weekly placings, and as of 2012, even first place rankings for individual programs over all five English networks due to the network's consistent schedule of new telenovelas all 52 weeks of the year.
About Property:
The National Basketball Association (NBA) is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada. It is an active member of USA Basketball (USAB), which is recognized by the International Basketball Federation as the National Governing Body (NGB) for basketball in the United States. The NBA is one of the four major North American professional sports leagues.