UPS signs on as official sponsor for Team China Basketball
Participating in this sponsorship deal:
About Sponsor:
United Parcel Service (UPS) is the world's largest package delivery company and a provider of supply chain management solutions.[3] The global logistics company is headquartered in the city of Sandy Springs, Georgia, United States, which is a part of the Greater Atlanta metropolitan area.
About Property:
The Chinese men's national basketball team is the basketball team representing China in international competitions. The governing body of Chinese basketball operations is the Chinese Basketball Association. Based on the number of tournament titles, China has by far the most successful basketball program in Asia.
"The CBA League has almost 600 million cumulative TV viewers, making it the most watched sports league in China. We hope that our sponsorship can add to this appeal," said Chris Grubb, vice president of UPS Asia Pacific Region. "Our supply chain solutions and the depth of our global network put us in the strong position of being able to extend our commitment to sports in China. With our legacy of support for sports in China, UPS looks forward to helping the CBA fulfill their vast potential and to encouraging more of China's younger generation to play the game through additional grassroots efforts."
Read more at www.sportspromedia.com »
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