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November 06, 2014

Usana Health Sciences signs on as official sponsor for BNP Paribas Open

Participating in this sponsorship deal:

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About Sponsor:

USANA Health Sciences, Inc. (NYSE: USNA), or USANA, is a Utah-based multilevel marketing company that produces various nutritional and skin-care products. USANA products, most of which are manufactured at the company’s West Valley City, Utah facility, are sold in sixteen international markets via a network of independent distributors (referred to as "associates"). USANA is the 24th largest direct selling company in the world.[3] The company has sponsored and provided products to several athletic organizations. In 2007, several of USANAs executives were discovered to have made false statements in their resumes.[4]

About Property:

The Indian Wells Masters (sponsored by BNP Paribas and officially called the BNP Paribas Open) is an annual tennis tournament held in Indian Wells, California. The tournament is a Masters 1000 event on the men's tour and is a Premier Mandatory event on the women's tour having as main sponsor the French bank BNP Paribas. Between 1974 and 1990 it was a major tournament of the Grand Prix Tennis Tour and part of the Grand Prix Championship Series. The event, held in March, is one of two tour events (besides the Sony Ericsson Open in Key Biscayne, Florida) in which main draw play extends beyond eight days.

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Usana will remain the WTA’s official health supplement supplier, sponsor a number of WTA events, including its tournaments in China, and start a global advertising campaign, the company and the tour said in a statement e-mailed to Bloomberg. Financial details weren’t disclosed, although the WTA said the agreement’s terms were “significantly upgraded.”
Read more at www.bloomberg.com »
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