Usana Health Sciences signs on as title sponsor for Ski and Snowboardcross Cup
Participating in this sponsorship deal:
About Sponsor:
USANA Health Sciences, Inc. (NYSE: USNA), or USANA, is a Utah-based multilevel marketing company that produces various nutritional and skin-care products. USANA products, most of which are manufactured at the company’s West Valley City, Utah facility, are sold in sixteen international markets via a network of independent distributors (referred to as "associates"). USANA is the 24th largest direct selling company in the world.[3] The company has sponsored and provided products to several athletic organizations. In 2007, several of USANAs executives were discovered to have made false statements in their resumes.[4]
About Property:
Two of the most exciting Olympic sports come to Colorado’s Telluride Resort with the USANA Ski and Snowboardcross Cup. Olympic gold medalist Seth Wescott (Sugarloaf, ME) will join seven-time X Games champion Nate Holland (Squaw Valley, CA) for the fourth year at Telluride in a FIS Snowboard World Cup. 2011 X Games champ John Teller (Mammoth Lakes, CA) will highlight the field as the Audi FIS Ski Cross World Cup joins the event for the first time. The weekend will close out Saturday with unique team SBX racing at the Paul Mitchell Progression Session. The events will be televised on both NBC and the NBC Sports Network, plus live coverage of Thursday’s skicross finals on the USSA Network.