Snapshot
May 02, 2018
Utz signs on as official sponsor for Major League Baseball (MLB)

Participating in this sponsorship deal:

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About Sponsor:

Utz Quality Foods, Inc. , based in Hanover, Pennsylvania, is the largest independent privately held snack brand in the United States. The company was founded in 1921 and distributes a variety of potato chips and other snack foods throughout the United States.

About Property:

Major League Baseball (MLB) is a professional baseball organization, the oldest of the four major professional sports leagues in the United States and Canada. A total of 30 teams play in the National League (NL) and American League (AL), with 15 teams in each league.

Read More
Today, Utz Company, who makes a full line of products including potato chips, pretzels, cheese snacks, corn chips, tortillas, veggie stix/straws, popcorn, onion rings, pork skins and more, became the Official Salty Snack of MLB.” The deal will see MLB-branded products across television, digital media and retail locations. The sponsorship deal will see integrated activation across numerous platforms MLB’s broadcast and digital platforms such as MLB Network and MLB.com, as well as through retail.
Read more at https://www.forbes.com »
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