Independent Australian spirits company, Artisan Spirit Merchants LLC, owns the brand VDKA 6100 (pronounced Vodka 6100), which is marketed as a "remarkably pure and smooth premium vodka with a global sensibility." Artisan Spirit Merchants (ASM) was established in 2004 and is an Australian producer of award-winning spirit brands, selling over 65,000 9L cases per year. ASM’s flagship brand, VODKA O, is Australia’s 3rd highest selling premium mainstream vodka brand behind Smirnoff and Absolut. ASM also recently launched TEQUILA BLU 100% blue agave premium tequila from the town of Tequila, Jalisco, Mexico.
The Tribeca Film Festival is a film festival founded in 2002 by Jane Rosenthal, Robert De Niro and Craig Hatkoff in a response to the September 11, 2001 attacks on the World Trade Center and the consequent loss of vitality in the TriBeCa neighborhood in Lower Manhattan.