Verizon signs on as official sponsor for BET Awards
Participating in this sponsorship deal:
About Sponsor:
Verizon Communications Inc. is a global broadband and telecommunications company and a component of the Dow Jones Industrial Average. The company's headquarters are located in Lower Manhattan, New York City.
About Property:
The BET Awards were established in 2001 by the Black Entertainment Television network to celebrate African Americans and other minorities in music, acting, sports, and other fields of entertainment over the past year. The awards are presented annually and broadcast live on BET. BET commissioned Artist/Sculptor and Hip Hop culture icon Carlos Mare139 Rodriguez to design the Award sculpture.
A number of major brands—Coca-Cola, Cricket Wireless, Domino's, Macy's, McDonald's, Nissan, Samsung, State Farm, Verizon and the U.S. Army—are signed on for the 15th anniversary of the BET Awards and the weekend-long BET Experience, or what sales chief Louis Carr calls the "biggest entertainment weekend in black America."
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