Snapshot
March 03, 2015

Verizon signs on as title sponsor for Iron Girl

Participating in this sponsorship deal:

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About Sponsor:

Verizon Communications Inc. is a global broadband and telecommunications company and a component of the Dow Jones Industrial Average. The company's headquarters are located in Lower Manhattan, New York City.

About Property:

Launched in 2004 with just two events, the Iron Girl brand has grown to now include 18 events nationwide, varying in distance from 5K, 10K, 1/2 marathon to duathlon and triathlon. Iron Girl's mission is to empower women toward a healthy lifestyle. The Iron Girl event experience provides women with a competitive platform and amenities such as: a post-race catered Breakfast Café, performance shirts sized just for women, professional timing, personalized race bibs, custom finisher medals, post-race giveaways and much more. The Web site is filled with training tips, guest columnists and nutrition information. Iron Girl has also furthered its offerings with the addition in the online store that offers products and accessories to match the active lifestyle of women. The Iron Girl brand has been featured in a range of media outlets to include USA Today, The New York Times, Runner's World, Family Circle, Ok! Magazine and Women's Health.

Activation Locations
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An inaugural Wellness Weekend will kick off the event and is slated to include a variety of interactive sessions promoting a healthy and active lifestyle, nutritional food options and giveaways. The wellness sessions offered will connect women with information and services beyond individual fitness goals.
Read more at www.bizjournals.com »
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