Verizon signs on as licensee for Macy's Thanksgiving Day Parade
Participating in this sponsorship deal:
About Sponsor:
Verizon Communications Inc. is a global broadband and telecommunications company and a component of the Dow Jones Industrial Average. The company's headquarters are located in Lower Manhattan, New York City.
About Property:
The Macy's Thanksgiving Day Parade is an annual parade presented by the U.S.-based department store chain Macy's.
NEW YORK – November 22, 2016 – NBCUniversal, Verizon and Macy’s today announced a first-of-its-kind content experience, featuring a 360 livestream of the Macy’s Thanksgiving Day Parade® on Verizon’s Youtube page. Until now, the only way to experience the parade was through NBC’s telecast or to be settled in with the masses along the route. This year, Verizon will provide a whole new way to experience the parade with the 360 Livestream, featuring a special curated program hosted by Marlon Wayans and Olivia Culpo.
Read more at www.nbcuniversal.com »
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