Verizon signs on as licensee for National Football League (NFL)
Participating in this sponsorship deal:
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About Sponsor:
Verizon Communications Inc. is a global broadband and telecommunications company and a component of the Dow Jones Industrial Average. The company's headquarters are located in Lower Manhattan, New York City.
About Property:
The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The NFL is one of the four major professional sports leagues in North America, and the highest professional level of American football in the world.
Verizon recently extended its exclusive contract with the National Football League to offer subscribers the ability to live-stream all the NFL games on their Verizon phones via the carrier’s NFL Mobile app. The current deal gives Verizon permission to offer live streaming services for only the Sunday, Monday and Thursday night games. Starting 2014, the contract extension will kick off, giving Verizon subscribers access to all home-market Sunday afternoon NFL games as well. The deal, which will cost Verizon about $250 million annually, is about 40% costlier than the current four-year deal that will expire in 2014.
Read more at www.forbes.com »
Verizon recently extended its exclusive contract with the National Football League to offer subscribers the ability to live-stream all the NFL games on their Verizon phones via the carrier’s NFL Mobile app. The current deal gives Verizon permission to offer live streaming services for only the Sunday, Monday and Thursday night games. Starting 2014, the contract extension will kick off, giving Verizon subscribers access to all home-market Sunday afternoon NFL games as well. The deal, which will cost Verizon about $250 million annually, is about 40% costlier than the current four-year deal that will expire in 2014.
Read more at www.forbes.com »
Verizon recently extended its exclusive contract with the National Football League to offer subscribers the ability to live-stream all the NFL games on their Verizon phones via the carrier’s NFL Mobile app. The current deal gives Verizon permission to offer live streaming services for only the Sunday, Monday and Thursday night games. Starting 2014, the contract extension will kick off, giving Verizon subscribers access to all home-market Sunday afternoon NFL games as well. The deal, which will cost Verizon about $250 million annually, is about 40% costlier than the current four-year deal that will expire in 2014.
Read more at www.forbes.com »
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