Veuve Clicquot signs on as official sponsor for ICC Champions Trophy
Participating in this sponsorship deal:
About Sponsor:
Veuve Clicquot Ponsardin is both a champagne house in Reims, France, and a brand of premium champagne. Founded in 1772 by Philippe Clicquot-Muiron, Veuve Clicquot played an important role in establishing champagne as a favored drink of haute bourgeoisie and nobility throughout Europe. The 1811 comet vintage of Veuve Clicquot is theorized to have been the first truly "modern" Champagne due to the advancements in the méthode champenoise which Veuve Clicquot pioneered through the technique of remuage.
About Property:
The ICC Champions Trophy is a One Day International (ODI) cricket tournament organised by the International Cricket Council (ICC), second in importance only to the Cricket World Cup. It was inaugurated as the ICC Knock Out Tournament in 1998 and has been played approximately every two years since. Its name was changed to the Champions Trophy in 2002.