Snapshot
November 06, 2014

Viacom signs on as official sponsor for Major League Baseball (MLB)

Participating in this sponsorship deal:

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About Sponsor:

Viacom Inc. , short for "Video & Audio Communications", is an American global mass media company with interests primarily in, but not limited to, cinema and cable television. As of 2010, it is the world's fourth-largest media conglomerate, behind The Walt Disney Company, Time Warner and News Corporation. Viacom is owned in majority by National Amusements, Inc., a privately owned theater company based in Dedham, Massachusetts, USA. National Amusements holds another controlling stake in CBS Corporation.

About Property:

Major League Baseball (MLB) is a professional baseball organization, the oldest of the four major professional sports leagues in the United States and Canada. A total of 30 teams play in the National League (NL) and American League (AL), with 15 teams in each league.

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"As sports and pop culture increasingly collide, we're thrilled to partner with MLB to cover baseball through a uniquely MTV lens," said Stephen Friedman, President of MTV. "We will blur the lines between lifestyle and sports entertainment, spotlighting MLB's most exciting players in a way fans have never seen before.
Read more at mlb.mlb.com »
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